407 ETR removes more than 8.6 million trips from alternative routes in 2026
Ontario Highway 407 ETR has announced that it will help customers save money while encouraging travel on sections of the highway with available capacity.
The news comes after 407 ETR reported that customers enrolled in its offers have taken 8.4 million trips in 2026 alone. These journeys, the tolling organisation reports, help to support mobility across the GTA and reduce pressure on congested alternate routes. Jose Espinosa, president & CEO, 407 ETR said: “For many people, September means getting back into the rhythm of work, school and their normal routines.
Driving offers are helping more customers experience the time savings and reliability of Highway 407 ETR while making travel more affordable, with participants saving an average of over 30 per cent on their monthly bills." Reportedly, 407 ETR driving offers have delivered more than driving offers have delivered more than CAD$200 million (c. £106m) in travel discounts to over 540,000 customers, with offers continuing throughout the remainder of 2026.
According to an economic impact assessment conducted by Steer and commissioned by 407 ETR, a five-day-a-week commuter can save up to 480 hours a year by using Highway 407 ETR, while the average trip saves approximately 25 minutes compared with alternate routes.
Shakir Hussein, Director, Traffic, Pricing & Planning, 407 ETR said: "When drivers choose Highway 407 ETR over other routes, they help reduce pressure on the broader road network. Every workday, driving offers draw approximately 50,000 trips off congested alternate routes. These offers not only help customers get to their destinations faster, but they also help make travel more affordable by reducing the cost per trip."