Transportation technology company Neology has announced the successful deployment of a next-generation tolling solution at the Humber Bridge in the UK.

The Humber Bridge has completed the installation of a multi-lane free-flow tolling system. Delivered as a fully turnkey solution, Neology provided all system components from advanced roadside equipment and AI-powered vehicle classification to the back-office platform, customer payment channels, and mobile applications.

With the system preconfigured, installed, and tested by Neology in close collaboration with Humber Bridge staff, the project benefited from strong joint execution, helping accelerate rollout while supporting efficient operations.

The advanced system, now fully installed and tested, is live, enabling customers to drive free flow across the iconic Humber Bridge. Leveraging AI-enhanced vehicle detection and classification technologies, combined with a new mobile app and website for payments, the system is designed to reduce congestion and improve air quality.

Humber Bridge’s chief executive officer, Andrew Arundel, said “Humber Bridge Toll is a much-improved payment system for Humber Bridge users, whether they choose to pay automatically via an account or manually for each crossing.

“It significantly builds on existing options by introducing a more user-friendly payment website, a dedicated app, and expanded payment methods, including PayPoint locations and phone support.”